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Blake Robinson

Profile

Blake Robinson

Analytical Technologist
Market Research | Greater New York City Area, US

Summary

Media expert focusing on new and emerging mediums particularly in the technological and cultural sectors.

Former managing editor of CrunchGear.com, the successful gadgets and electronics arm of the TechCrunch Network. Previous employers include Attention, a digital public relations agency, MWW Group, an NYC-based PR/marketing firm, Federated Media, an online advertising pioneer, and Next New Networks, a company devoted to creating video podcasts.

Writings have been featured in outlets such as Condé Nast, Ziff Davis, TechCrunch, Silicon Alley Insider, Read/Write Web, Uncrate and paidContent.
Specialties: writing, editing, negotiation, project management, culture, technologies, media, new media, emerging media, consultancy, advocacy, evangelism, viral marketing, conversational media, early adoption, emerging technologies, strategy, implementation

Experience

  • Apr 2009 - Jun 2010

    Director / Attention PR

    Measurement, research and technology.

    Developing new models to demonstrate value.

    Solidifying the bed-of-sand metrics previously used to quantify the efficacy of media initiatives.
  • Sept 2008 - May 2009

    Senior Digital Media Specialist / MWW Group

    Managing the objectives of clients as they embrace new and emerging media.
  • Apr 2008 - Sept 2008

    Account Executive / Federated Media

    Fueling the engine of New Media while reinventing the way companies communicate with its consumers.
  • Jun 2006 - Jan 2008

    Managing Editor / CrunchGear

    I've fulfilled a variety of roles for the CrunchNetwork, initially serving as Managing Editor for CrunchGear, then reporter and finally as Reviews Editor
  • Jun 2007 - Nov 2007

    Director, Blogging / Next New Networks

    I managed all of the blogs for NNN.

Education

  • 2005 - 2006

    Loyola University New Orleans

    BA in English

Additional information

Interests:
new media, early adoption, technologies, music, film, literature, cities, networking, people, chinese food, writing, reporting, journalism, conversational media
Assoc.:
sigma tau delta, society of professional journalists

NOLA-born, NYC-based, SF-bound. Technologist and marketer. Focused on emerging media. Seeking context through data and analytics.